About Us
Our approach, philosophy, and team
Core Values—Inspired by Partnership
Our Approach
Grounded in Discovery
Every engagement begins with understanding the client’s goals, challenges, products, market, and opportunities. This allows Cascade to provide support that is practical, relevant, and aligned with real needs.
Built Around Action
Cascade helps clients move from insight to execution — whether that means field support, equipment solutions, market expansion, or sales activity designed to create growth.
Meet The Team
Craig Allan, Owner
Founder & Chief Sales Consultant
Prior to founding Cascade, Craig had a long career in sales and sales management, guiding companies to success always in the spirit of true partnership.
Craig is deeply involved in every Cascade engagement, providing customized consulting and support to ensure results.
Luciano Rodriguez
Marketing Consultant
Luciano is an industrial engineer, marketer and strategist with experience in the infrastructure, real estate, and automotive industries.
He leads Cascade's marketing and brand efforts and provides guidance for clients seeking to enter Latin American markets.
Dan Heath
Technical Sales & Support Consultant
Dan brings over 30 years of technical and commercial experience, including two decades in the underground construction industry.
At Cascade, he supports North American manufacturers with sales, service, and consulting on auger boring projects and solids control performance for HDD operations.
Ava Brown
Growth & Market Research Associate
Ava supports Cascade’s growth initiatives through market research, competitive analysis, and support throughout the commercial process.
She helps identify market opportunities, strengthen strategic decision-making, and support client and partner initiatives with data-driven research and thoughtful execution.